More Than Just A Process
In this comprehensive process, we guide you through a meticulously designed series of phases to ensure the creation, optimization, and successful launch of your website. From defining objectives and conducting stakeholder interviews to technical SEO optimization and the exciting launch phase, each step is crafted to deliver a tailored, high-performing website.
Kickoff Meeting
In Phase I, the kickoff meeting focuses on defining the website's objectives, conducting stakeholder interviews to gather diverse perspectives, and identifying key performance indicators (KPIs) for measurable goals, including conversion rates, user engagement, and lead generation. This phase serves as a foundational step in understanding and aligning the purpose and goals of the website.
Research & Exploration
In Phase II, the Research & Exploration stage involves gaining a profound understanding of the industry and target audience by reviewing source materials. This phase includes industry analysis to identify trends, challenges, and opportunities, as well as a content audit to assess existing materials for potential website adaptation. The final step involves clearly outlining goals and objectives for the website, emphasizing desired visitor actions or achievements.
Prototyping Platform Design
In Phase III, the Prototyping Platform Design stage begins with the use of Figma to visualize and develop the design layout, user interface, and functionality of the platform. A live link is then provided to the client, allowing them to view and provide comments on the design process. Client approval is sought specifically for the home page theme before proceeding to prototype the remaining pages, ensuring alignment with the client's vision and expectations.
Coding the Platform
In Phase IV, the Coding the Platform stage involves setting up the WordPress CMS with customized elements, designing and coding the platform based on the Figma prototype for pixel-perfect precision, and facilitating content creation, including text editing and image optimization. Custom functionality is added through the development of plugins and requested features, and animations, such as wow factors and fade effects, are coded for an enhanced user experience. Additionally, third-party plugins are installed, integrating APIs or e-commerce systems, and custom forms are created for leads and inquiries with designed mail notification emails.
Technical SEO Optimization
In Phase V, Technical SEO Optimization focuses on comprehensive website enhancement for search engines, covering on-page SEO factors, meta tags, URL structures, and content quality. Rigorous testing ensures that pages achieve a high SEO score of 90+ in the Lighthouse Audit Test. Furthermore, the integration of Google Analytics, Google Tag Manager, and Google Search Console is executed with precision to gather insights, track events, and optimize the website's visibility in search results.
QA & Change Orders
In Phase VI, QA & Change Orders, comprehensive testing is conducted to ensure the website's quality across browsers and devices, with clients having the opportunity to request additional change orders for copy, images, and assets. The focus includes responsive design for adaptability to various screen sizes, performance optimization through image optimization and code minimization, and security measures encompassing regular updates, spam protection, SSL certification, and more. The phase emphasizes positive user experience, seamless form functionality, and assistance in setting up third-party accounts and configuring WordPress settings.
Launch!
In Phase VII, Launch!, client training is offered to website owners or content managers for effective post creation and utilization of site features. Additionally, ongoing maintenance and support services are provided to ensure website security, regular updates, and keyword search engine optimization, facilitating a comprehensive and sustainable online presence.
Explore Premier Solutions
SEO Friendly Pages
Boost your online visibility with SEO-Optimized Pages. We fine-tune your content for search engines, making sure your website stands out and attracts the right audience.
Standard Social Integrations
We integrate your social media, creating a cohesive online presence for a strong and unified digital footprint. Our seamless integration ensures a streamlined and impactful online identity.
Email Social Integrations
Integrating your email service, we create custom notification emails to enhance communication and foster audience engagement, ensuring personalized and impactful interactions with your audience.
Google Analytics Integration
Understand your website traffic better with Google Analytics Integration. Get insights that matter, helping you refine your strategies for improved digital performance.
Submission to Google Search Console
Optimize your search engine presence with Submission to Google Search Console. We ensure your website gets noticed and performs well in search results.
Robot exclusionary protocol
We efficiently manage how search engines crawl your site with Robot Exclusionary Protocols. Take control and enhance your website's visibility on your terms.
Optimized Stock Photos & Media
We design a visually captivating brand for your website, incorporating premium visuals that harmonize with your theme. The result is a polished and unified online identity.
Local Schema Markup
Improve search engine understanding with Local Schema Markups. Establish a clear representation, boosting your website's local relevance and discoverability.
Content Management System Integration
We use WordPress to allow for full control of the digital canvas to develop custom theme designs using HTML, CSS, PHP, and JavaScript. WordPress also allows for the best blog experience.
Copywriting/content creation
We tell your story effectively. Our skilled writers craft engaging content that resonates with your audience, shaping your unique brand narrative.
Responsive Web Design
We leverage the concept of mobile-first design. Through our work, we focus on designing an experience that works across different screen sizes.
Cross-Browser Testing
We prioritize reliability by conducting thorough cross-browser testing, ensuring consistent website performance across different browsers and guaranteeing a seamless experience for all users.
Lead Capture Forms Creations
Boost sales with effective lead capture forms. We craft custom forms tailored to your goals, ensuring optimal lead generation and improved user interaction.
Provide training materials
We empower your team with comprehensive training materials, providing the resources and knowledge needed for effective website usage, ensuring smooth operation and optimal utilization.
Frequently Asked Questions
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SEO-Friendly Pages fine-tune your content for search engines, enhancing online visibility, and attracting the right audience for improved search engine rankings.
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Figma is used to visualize and develop the design, allowing clients to view and provide comments. Client approval, specifically for the home page theme, is sought before proceeding to prototype the remaining pages, ensuring alignment with the client's vision.
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Google Analytics Integration provides valuable insights into your website traffic, helping refine strategies for improved digital performance. It enables data-driven decisions to enhance user experiences and achieve business goals.
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Submission to Google Search Console optimizes your search engine presence. It ensures your website gets noticed and performs well in search results, contributing to increased visibility and accessibility.
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Lead Capture Forms Creations boost sales by creating custom forms tailored to your goals. They ensure optimal lead generation and improved user interaction, facilitating effective communication and conversion.
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Certainly! We value long-term connections. Following the launch, our team is committed to your website's success. Through our Cyber Citadel Support Program, your WordPress site receives ongoing assistance, ensuring sustained visibility, increased traffic, and effective lead generation.
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The duration varies based on project complexity, typically spanning 4 to 6 weeks. We meticulously plan, design, develop, and test to meet expectations. Regular updates keep you informed, and project quotes include estimated timelines and costs.
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We exclusively craft WordPress websites, ideal for all-sized businesses. WordPress, utilized by 43% of the web, offers continuous updates and extensive support. Its flexibility, ease of finding experienced team members, and cost-effectiveness make it our preferred technology.
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Your voice is central to our process. We commence with a comprehensive questionnaire and meeting to understand your business, goals, audience, and expectations. Regular touchpoints and direct reviews with our head designer ensure your satisfaction. Our process is designed to minimize risks and guarantee your 100% contentment with the final project.
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Pixel Forge Studio operates as a family business from Richmond, Virginia.